Live and learn I always think of this time of year as Conference season. There’s the CISI conference next week, and the PFS conference in November (both of which I’m attending, so come and say ‘hello’ if you see me). The common thread with all of these conferences is learning. …
Lessons from life I arrived at a nice hotel in Edinburgh on a cold evening in December many years ago. I walked inside to find it five people deep and four people wide at the check-in desk. I joined the queue and waited patiently. The desk was well staffed, but …
A new term for everyone Many of you are getting that ‘Back to School’ feeling right now. Some are happy about it (parents) and some are not (kids). Is it a time filled with sadness as you kiss goodbye to the summer, or is there excitement at the sense of …
Must-reads in case you missed them With the last bank holiday of the year behind us and back to school on its way, it’s time to get back to business. Here are some great must-read articles we shared on FP Advance social media this August to help ease you back …
Way-back-when marketing I’m old enough to remember when marketing was genuinely expensive. Back in the day, in my business in Sydney we used to send a letter out with some sort of offer to the 8000 names in our client database. The cost? About $8,000 by the time you factored …