Must-reads for your business: April 2021 | FP Advance

Must-reads for your business: April 2021

BY brett

The Easter holidays have come and gone and it’s time to get cracking on shaping your business up. Luckily there is plenty of great advice out there to get you going in the right direction.

Here are some of our most interesting finds this month. Well worth clicking on.

Playing the blame game

Brett Davidson

FP Advance The Blame Game

It’s easy to cast blame if things are not working as you’d like. However, if it’s your business the buck always stops with you. That can be frustrating (I’d rather blame someone else if I’m honest), but the good news is that the power to fix issues is completely within your control. What can you do to make things better for your team?

Persuading The Unpersuadable

Adam Grant

We live in an age of polarization. Many of us may be asking ourselves how, when people disagree with or discount us, we can persuade them to rethink their positions.

Adam Grant is an organizational psychologist who has spent time with a number of people who succeeded in motivating the notoriously self-confident Steve Jobs to change his mind and has analyzed the science behind their techniques. It’s a hugely valuable read for anyone who takes their communication seriously (as all advisers should).

Change your focus, change your business

Brett Davidson

Change your focus change your business fp advance

When the pressure is on it’s easy to forget about what your goal was when you started your business. Making money was only ever meant to be part of the story.  What if you change your goal to ‘have fun’ instead of ‘hit targets’? Read on to find out more.

Marketing Malpractice

Clayton M. Christensen, Scott Cook, and Taddy Hall

Theodore Levitt, one of the godfathers of marketing says,

“When people find themselves needing to get a job done, they essentially hire products to do that job for them. The marketer’s task is, therefore, to understand what jobs periodically arise in customers’ lives for which they might hire products the company could make.”

This is a classic Harvard Business Review article and essential reading for anyone working on their marketing and positioning right now.


“Persuading The Unpersuadable” and three more must-reads for your business


Live Training with Brett – Understanding Your Client Base

On Wednesday 19th May, I’m running a 2-hour live training session on Zoom that will help you identify who you work best with and how to make yourself look like the go-to, must have expert in your space. 
 
If you want to build a world-class Financial Planning business, then this is a vital step. 
 
All you need to do is to become a member of my Uncover Your Business Potential Online community, and that’s really easy to do: 


Grocery shopping delivered direct to your door is such a great invention, right? It saves you a heap of time.  How about the ONLY blog the UK’s leading financial planners read delivered straight to your inbox every week?  Now, wouldn’t that be a revelation! Sign up below:

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ABOUT BRETT DAVIDSON

When you work with FP Advance you work with me, Brett Davidson, directly. My motto is ‘advise better, live better’ and I practice what I preach. I’m straight talking and get to the heart of an issue quickly. There’s no beating about the bush, just a focus on helping things improve. Ask my clients – what I teach works.