Way-back-when marketing I’m old enough to remember when marketing was genuinely expensive. Back in the day, in my business in Sydney we used to send a letter out with some sort of offer to the 8000 names in our client database. The cost? About $8,000 by the time you factored …
Call of duty As a profession we are well versed in the notion of a ‘duty of care’ to our clients. ‘Duty of care’ is defined as “a moral or legal obligation to ensure the safety or well-being of others”. I get it. And you get it too. Let me …
You’ve been ‘omotenashi’d I read a great blog from Seth Godin recently on service. It was about the Japanese word ‘omotenashi’. (I’ve linked to the full version at the end so you can check it out yourself) Here’s what the Japantoday.com website had to say: ‘Omotenashi’ is hard to define, …
Fast and loose, slow and steady Have you ever taken a decision quickly, only to regret it later? It’s certainly important to make decisions when you run a business. There are some situations where making any decision is better than ‘analysis paralysis’. However, there are also times where you know …
5 Must Reads from July Over halfway through the year already and your summer holidays should be in full swing. July has seen some great must-read business articles. We shared them on FP Advance social media, but here they are if you missed them. Get your brain ticking over on your …