Must-reads in case you missed them With the last bank holiday of the year behind us and back to school on its way, it’s time to get back to business. Here are some great must-read articles we shared on FP Advance social media this August to help ease you back …
Way-back-when marketing I’m old enough to remember when marketing was genuinely expensive. Back in the day, in my business in Sydney we used to send a letter out with some sort of offer to the 8000 names in our client database. The cost? About $8,000 by the time you factored …
You’ve been ‘omotenashi’d I read a great blog from Seth Godin recently on service. It was about the Japanese word ‘omotenashi’. (I’ve linked to the full version at the end so you can check it out yourself) Here’s what the Japantoday.com website had to say: ‘Omotenashi’ is hard to define, …
Customer service counts Ever had a poor customer service experience? It can leave you feeling a bit miffed and unappreciated as a customer or potential customer. I seem to be highly attuned to my own customer service interactions, as a business consultant, for two reasons: a.) These interactions often provide …
This week I take a look at my most popular articles over the last six months. These three have resonated most with my readers. They hit on some major topics that we focus on at FP Advance – the positives of slow but steady successes, focusing on what you really want …