Most firms struggle with packaging up what they do, but it’s absolutely critical to get this right. Without it you are constantly trying to figure out and explain what it is you do. It’s tiring. So where do people struggle? 1. They don’t see or understand their true value The …
Displaying 20 Posts categorized under business profitability
What Quick Fixes Can Slow The Growth Of Your Business?
As business owners try to grow their business asset they bump into a range of common issues. However, the management information (MI) that they gather is often what we call ‘vanity’ metrics. As the old saying goes, “Turnover is vanity, profit is sanity.” When I ask for the MI, most …
Your Ideal Client
I’m sure you’ve heard about profiling your ideal client. The idea is to define what makes the perfect client for you and your business, so you can target more of them. It makes perfect sense. Ideal clients for me are: 1. Running a financial planning business model That is, they are committed …
Blogging – Tips For Getting Started
If you are not writing a blog you are missing a trick. Blogging, video blogs (or vlogs), podcasts, Google+ hangouts etc are what businesses are using to communicate with potential prospects and clients alike. I am going to lump them all under the blog heading for the purpose of this …
You Don't Understand Segmentation If…
Client segmentation is something that everyone has been told to do and in recent years many firms have had a go at it (often reluctantly). Here are some reasons firms do it, which in my view entirely miss the point: Their compliance person told them the regulator said they had …