Do you have some goals, dreams, and ambitions for your business? I sure hope so.
Whatever it is you’re aiming for, you can do it.
You can achieve the incredible if you work smart.
You can achieve the incredible if you focus on the bigger vision (a goal bigger than money).
You can achieve the incredible if you improve, and there’s always room for improvement.
You can achieve the incredible if you put the good of your team and your organisation first.
There’s a formula for success. But it’s not what you might be thinking.
I’ve been trying to find the right words to communicate to business owners what it takes to succeed. And then I read this blog by Seth Godin and he’s said it all.
Read on. It’s important.
The myth of quick
“In his day job, The Wizard of Oz sold hokum. Patent medicines guaranteed to cure what ailed you. And none of them worked.
Deep within each of us is the yearning for the pill, the neck crack, the organizational re-do that will fix everything.
Sometimes, it even happens. Sometimes, once in a very rare while, there actually is a stone in our shoe, easy to remove. And this rare occurrence serves to encourage our dreams that all of our problems have such a simple diagnosis and an even simpler remedy.
Alas, it’s not true.
Culture takes years to create and years to change.
Illnesses rarely respond in days to a treatment.
Organizations that are drowning need to learn to swim.
Habits beat interventions every time.
Consider these boundaries…
- Avoid the crash diet.
- Fear the stock that’s a sure thing to double overnight.
- Be skeptical of a new technology that’s surely revolutionary.
- Walk away from a consultant who can transform your organisation in one fell swoop.
Your project (and your health) is too valuable to depend on lottery tickets.
There are innovations and moments that lead to change. But that change happens over time, with new rules causing new outputs that compound. The instant win is largely a myth.
The essential elements of a miracle are that it is rare and unpredictable. Not quite the reliable path you were seeking.”
– Seth Godin
Does this apply to you?
When you start out in business it’s important to take good ideas from wherever you find them. You have to work on the life-threatening issues to ensure your business survival.
There comes a point though, where focusing on short-term issues and lacking a cohesive view of how your business will eventually look, becomes business limiting.
Take a long-term view
It’s all too easy to become target focused; trying to hit the weekly, monthly and quarterly financial targets you’ve set for yourself and the business. Constant short-term decision making leads to short-term results but creates no foundations for future improvement.
Taking a long-term view gets you focused on improving the inputs that will help you achieve your targets at some future point.
You try to extract some information from your back office system, but the report is useless because the data you’ve captured is no good. Clearly, you can just find a workaround for this problem. The trouble is that with pressure to get a range of other time-sensitive work done, it’s easy to believe this is the right call.
However, if you were taking long-term decisions, you’d identify the real issue and create a plan to address it. In 12 months time that long-term decision sees your business in much better shape. It may not seem like a big decision at the time, but I believe it is.
Get some outside accountability
For some reason, we’re all pretty adept at identifying everyone else’s issues, but not our own. So another step in improving your business is to get some outside accountability.
No one likes to turn up and say they haven’t done what they promised, so this simple step can really make a difference to your execution skills.
It’s because of these truths that in 2014 I stopped doing short-term consulting jobs with clients and created Uncover Your Business Potential (UYBP). UYBP is like an MBA for the owners of financial planning businesses.
I play the non-exec role for all delegates and keep you accountable for your progress. I know through honing this process with hundreds of businesses (including my own) what’s required for you to achieve the incredible.
I’m not promising that it’ll be easy, but you’ll be well supported as you learn and use the new skills that are essential for your success.
The biggest change that occurs in Uncover Your Business Potential delegates is their mindset and approach to business. They start to think like business people, and it’s this change that provides skills that last a lifetime upon completion of the programme.
We’re accepting applications for this year’s annual intake. So drop me a line now to [email protected] if you’re interested, or you’d like to set up a call to discuss things further.
Places are strictly limited and we’re only running one group this year.
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