Don’t Throw The Baby Out With The Bathwater! - FP Advance

Don’t Throw The Baby Out With The Bathwater!

BY brett

FP Advance | advise better, live better.

Everyone wants to talk to you about new ways of finding the right clients, but you just want to do something that will generate good leads now!

Alright. I hear you.

So, what’s stopping you?

Many firms have stopped doing anything that might generate a new prospective client, as the new wave of 21st-century marketing rolls in.

That’s a big mistake in my opinion.

Your lead generation can still involve the staples of your 20th-century marketing, but your firm needs to move with the times too.

The truth is, direct attempts at lead generation (seminars, professional connections, referrals and corporate hospitality) can still work wonders as part of your marketing. You’ve just got to be organised to make it work. Once you’ve got good stuff going on, promoting it using some new marketing methods (like social media) is a walk in the park.

So, don’t throw the baby out with the bathwater! Mix the old and new marketing methods for maximum effect.

At our Finding The Right Clients workshop on 1st December I’ll show you how to get the activity going again along with 10 simple but effective ideas that will transform your lead flow. I’ll also provide you with a range of tools, templates and cheat sheets that will help you be more organised and effective at getting your lead generation working.

Click Here To Secure Your Spot

Tweet: Don’t throw the baby out with the bathwater! Mix the old and new marketing methods for maximum effect. @brettdavidson


Don’t throw the baby out with the bathwater! Mix the old and new marketing methods for maximum effect.


Finding The Right Clients

A One Day Workshop

Here’s some more of the valuable content we’ll cover on the day:

  • How you can create a unique voice that stands out to improve lead flow

  • The importance of knowing what you stand for and how it wins new clients

  • Why good content is so important for generating referrals

  • How to create compliant content that doesn’t suck

  • The best way to generate marketing leverage from a single piece of work

  • Mixing the traditional marketing methods with new ideas

  • Using client events as a marketing tool

  • Smart ways to help you work your professional connections

  • 10 simple but effective ideas that will transform your lead flow

  • Improving your online lead generation

  • Recognising what happens just before you see an increase in on-target leads

  • Understanding social media and how to make it work for your business

  • Email marketing made easy

  • Delegate discussion session – sharing the best lead generating ideas from the attending group.

Click Here To Secure Your Spot

Who is this for?

  • Owners, advisers, managers and marketers working in an advisory firm.
  • Any team members who drive the marketing activity within your firm.

What is your investment?

  • Tickets are £395 plus VAT (that includes all materials and refreshments (and lunch!))
  • I’m afraid all of our early bird specials have gone…but this workshop is still great value.

Are you a ThreeSixty member?

  • We have a special rate for ThreeSixty members throughout the sales period. If you are a ThreeSixty member please email [email protected] for details on purchasing your ticket.

Click Here To Secure Your Spot

Venue Details



  • Hidden

0 comments to " Don’t Throw The Baby Out With The Bathwater! "

Leave a Comment

Want to know the secret weapon that the best Financial Planners have in their arsenal?

Sign up and you’ll receive my weekly blog straight to your inbox. (You can unsubscribe any time; we won’t be offended, but I don’t think you’ll want to)

Subscribe to Newsletter and Next Level Freebie - Blog side bar (AC)

  • Hidden

ABOUT BRETT DAVIDSON When you work with FP Advance you work with me, Brett Davidson, directly. My motto is ‘advise better, live better’ and I practice what I preach. I’m straight talking and get to the heart of an issue quickly. There’s no beating about the bush, just a focus on helping things improve. Ask my clients – what I teach works.