Client segmentation is something that everyone has been told to do and in recent years many firms have had a go at it (often reluctantly). Here are some reasons firms do it, which in my view entirely miss the point: Their compliance person told them the regulator said they had …
Displaying 447 Posts categorized under Forward Thinking
Don't Let Compliance Run The Business
Whatever you do, don’t let poor quality compliance people tell you how to run your business. How do you know if you have poor quality compliance people advising you? They can only work to the ‘letter’ of the law; they never seem to understand the ‘spirit’ of the law. I’m …
Life's A Mirror
You know when everybody is talking about the latest film and how great it is, but you go to see it and think it’s average? I had one of those experiences recently. I attended an event that I thought would enhance my business with a line up of top speakers …
Your Ideal Client
I’m sure you’ve heard about profiling your ideal client. The idea is to define what makes the perfect client for you and your business so you can target more of them. It makes perfect sense. Ideal clients for me are: Running a financial planning business model That is, they are …
Why You're Not Ready For A Post RDR World
You’re not ready for a post RDR world if… 1 You don’t know exactly which client segments you work for and what they want If your idea of defining your target market is a statement like “we work with anyone that needs our service and values what we do” then …