Must-reads in case you missed them With the last bank holiday of the year behind us and back to school on its way, it’s time to get back to business. Here are some great must-read articles we shared on FP Advance social media this August to help ease you back …
Way-back-when marketing I’m old enough to remember when marketing was genuinely expensive. Back in the day, in my business in Sydney we used to send a letter out with some sort of offer to the 8000 names in our client database. The cost? About $8,000 by the time you factored …
Call of duty As a profession we are well versed in the notion of a ‘duty of care’ to our clients. ‘Duty of care’ is defined as “a moral or legal obligation to ensure the safety or well-being of others”. I get it. And you get it too. Let me …
You’ve been ‘omotenashi’d I read a great blog from Seth Godin recently on service. It was about the Japanese word ‘omotenashi’. (I’ve linked to the full version at the end so you can check it out yourself) Here’s what the Japantoday.com website had to say: ‘Omotenashi’ is hard to define, …
Fast and loose, slow and steady Have you ever taken a decision quickly, only to regret it later? It’s certainly important to make decisions when you run a business. There are some situations where making any decision is better than ‘analysis paralysis’. However, there are also times where you know …