Can you do better? Do you ever think to yourself, “I can do better than this”? Are you ready to take things up a level? If you are, then here are some issues to consider that are important for all advisers and business owners. Let’s start with a question; what’s the most important thing to do if you want to generate more referrals from the clients you work with? This is going to sound almost blasphemous, but it’s got very little to do with your technical skills, and this is the tricky bit … [Read more...] about 5 Ways to Make Your Clients Happy (and why this matters)
Who’s the best client for you? The very first skill you have to get to grips with as a new advisory business is finding new clients. That helps you to survive for a while, but somewhere on your journey you need to be able to influence the type of clients that you attract and service. There are a couple of reasons for this: 1. Boost productivity - Improving client quality is the best way to improve your productivity; bigger clients generally pay bigger fees. And whilst the workload does … [Read more...] about Moving Forward: Client Profile
If I asked you what you thought to be the number one marketing method for Financial Planning firms, you’d probably say client referrals. According to survey after survey, you’d be right. Yet when I ask most firms how many referrals they generate per week, they look at me strangely. “What do you mean per week?” they say. “We get about 3 or 4 client referrals per year.” That’s when it’s my turn to look at them strangely because if that’s their number one marketing method, I'd sure hate to see … [Read more...] about Creating Engaged Clients…and getting more client referrals as a result!
Continuing on from last week’s post on client communication; Simon Boulter and Mo Bowen, from leading UK Financial Planning firm BoulterBowen WealthCare, have shared more great client communication tips. Once again, these tips show the lengths to which great firms go to maintain simple, high quality communications. Client Communication: The Magazine In this clip Mo and Simon discuss aspects of their client magazine Seasons. Many firms subscribe to generic, templated magazine or newsletter … [Read more...] about Client Communication: More Tips From The Pros
BoulterBowen WealthCare is one of the UK’s leading Financial Planning firms. Simon Boulter and Mo Bowen have happily shared with me some of their fantastic client communication tips. I think these typify the lengths to which great firms go to maintain simple, high quality communications. Client Communication: The Cards In this clip Simon describes how BoulterBowen explain the investment and taxation landscape to their clients using a deck of specially prepared cards. This idea fits in … [Read more...] about Client Communication: Tips From The Pros